Frequently Asked Questions

Frequently Asked Questions


1How much does advertising on Social Media cost?

When working with a professional agency, your adspend is an investment, not an expense. We operate on a month-to-month performance basis, and each client’s monthly spend is determined by the monthly budget set with us in advance. Our objective is to get a client's campaign to the point where it is profitable, so that their business can grow exponentially. On average, our clients start to see a ROI in under 2 months.

2Where is my money spent / what are your fees?

We have 3 types of fees:

  • Advertising
  • Monthly Services
  • Ad hoc (includes Development).

Monthly services and ad hoc fees are fixed, depending on the specific requirements of your business. Our adspend fees work on a sliding scale, and is a percentage of your adspend, which decreases as your adspend increases. Once you provide us with your monthly advertising budget, our expert marketers determine the most optimal split across the various digital platforms, based on your objective.

3Do you offer Content Marketing?

Content Marketing refers to the process of generating leads through relevant and entertaining media, whether it is on Social Media platforms, or your website. There are several factors that determine the quality of your content:

  1. Status Quo: How relevant is your brand to the content you are posting?
  2. Production: How consistent are you in posting content regularly?
  3. Utility: Is your content useful?
  4. Storytelling: Does your company take brand leadership in posting relevant news first?
  5. Monetisation: Do your posts convert viewers into leads?

DMM uses this information, together with unquestionable consistency in quality content, to entice loyal consumers to your brand.

We do not offer set packages. Each business is different and requires different content. For this reason, we add content marketing as part of our Digital Marketing services to help boost the results you get from your complete campaign.

4Why is there a minimum monthly budget?

Our objective is to get you to the point where you are earning a profit on your monthly adspend. Unfortunately, experience shows that it takes much longer to achieve ROI from a low budget base. Many agencies take on clients, regardless of whether they think they will perform. We are very selective and do not accept clients who, in our opinion, will not achieve their objectives. A key influencing factor in this matter is the monthly adspend.

5Do you offer guarantees?

Any agency offering guarantees is a red flag, because there is no certainty in any form of marketing. The success of a campaign depends upon the skills and experience of the marketer, the time dedicated to the campaign, and factors under your control, such as adspend, conversion rate and service levels.

6What packages do you offer?

Every industry and business is different, and we do not group our services into packages. We evaluate your specific objectives, together with your budget, and structure our services to help you achieve those objectives.

7How can you evaluate a digital agency?

In the absence of a physical product to assess, we suggest you consider the following:

  • Is the agency a Google Partner?
  • Ask the agency to show you its Google and Facebook ad performance (both easy accessible).
  • Does the agency operate on a month-to-month performance basis? No agency confident about its performance would require a minimum contract period.
  • Ask the agency for some of its clients’ contact details. Contact the clients directly, and ask their opinion of the people, as well as the service they experienced.


1How much does advertising on Social Media cost?

When working with a professional agency, your adspend is an investment, not an expense. We operate on a month-to-month performance basis, and each client’s monthly spend is determined by the monthly budget set with us in advance. Our objective is to get a client's campaign to the point where it is profitable, so that their business can grow exponentially. On average, our clients start to see a ROI in under 2 months.

2Where is my money spent / what are your fees?

We have 3 types of fees:

  • Advertising
  • Monthly Services
  • Ad hoc (includes Development).

Monthly services and ad hoc fees are fixed, depending on the specific requirements of your business. Our adspend fees work on a sliding scale, and is a percentage of your adspend, which decreases as your adspend increases. Once you provide us with your monthly advertising budget, our expert marketers determine the most optimal split across the various digital platforms, based on your objective.

3Do you offer Content Marketing?

Content Marketing refers to the process of generating leads through relevant and entertaining media, whether it is on Social Media platforms, or your website. There are several factors that determine the quality of your content:

  1. Status Quo: How relevant is your brand to the content you are posting?
  2. Production: How consistent are you in posting content regularly?
  3. Utility: Is your content useful?
  4. Storytelling: Does your company take brand leadership in posting relevant news first?
  5. Monetisation: Do your posts convert viewers into leads?

DMM uses this information, together with unquestionable consistency in quality content, to entice loyal consumers to your brand.

We do not offer set packages. Each business is different and requires different content. For this reason, we add content marketing as part of our Digital Marketing services to help boost the results you get from your complete campaign.

4Why is there a minimum monthly budget?

Our objective is to get you to the point where you are earning a profit on your monthly adspend. Unfortunately, experience shows that it takes much longer to achieve ROI from a low budget base. Many agencies take on clients, regardless of whether they think they will perform. We are very selective and do not accept clients who, in our opinion, will not achieve their objectives. A key influencing factor in this matter is the monthly adspend.

5Do you offer guarantees?

Any agency offering guarantees is a red flag, because there is no certainty in any form of marketing. The success of a campaign depends upon the skills and experience of the marketer, the time dedicated to the campaign, and factors under your control, such as adspend, conversion rate and service levels.

6What packages do you offer?

Every industry and business is different, and we do not group our services into packages. We evaluate your specific objectives, together with your budget, and structure our services to help you achieve those objectives.

7How can you evaluate a digital agency?

In the absence of a physical product to assess, we suggest you consider the following:

  • Is the agency a Google Partner?
  • Ask the agency to show you its Google and Facebook ad performance (both easy accessible).
  • Does the agency operate on a month-to-month performance basis? No agency confident about its performance would require a minimum contract period.
  • Ask the agency for some of its clients’ contact details. Contact the clients directly, and ask their opinion of the people, as well as the service they experienced.


1How much does advertising on Social Media cost?

When working with a professional agency, your adspend is an investment, not an expense. We operate on a month-to-month performance basis, and each client’s monthly spend is determined by the monthly budget set with us in advance. Our objective is to get a client's campaign to the point where it is profitable, so that their business can grow exponentially. On average, our clients start to see a ROI in under 2 months.

2Where is my money spent / what are your fees?

We have 3 types of fees:

  • Advertising
  • Monthly Services
  • Ad hoc (includes Development).

Monthly services and ad hoc fees are fixed, depending on the specific requirements of your business. Our adspend fees work on a sliding scale, and is a percentage of your adspend, which decreases as your adspend increases. Once you provide us with your monthly advertising budget, our expert marketers determine the most optimal split across the various digital platforms, based on your objective.

3Do you offer Content Marketing?

Content Marketing refers to the process of generating leads through relevant and entertaining media, whether it is on Social Media platforms, or your website. There are several factors that determine the quality of your content:

  1. Status Quo: How relevant is your brand to the content you are posting?
  2. Production: How consistent are you in posting content regularly?
  3. Utility: Is your content useful?
  4. Storytelling: Does your company take brand leadership in posting relevant news first?
  5. Monetisation: Do your posts convert viewers into leads?

DMM uses this information, together with unquestionable consistency in quality content, to entice loyal consumers to your brand.

We do not offer set packages. Each business is different and requires different content. For this reason, we add content marketing as part of our Digital Marketing services to help boost the results you get from your complete campaign.

4Why is there a minimum monthly budget?

Our objective is to get you to the point where you are earning a profit on your monthly adspend. Unfortunately, experience shows that it takes much longer to achieve ROI from a low budget base. Many agencies take on clients, regardless of whether they think they will perform. We are very selective and do not accept clients who, in our opinion, will not achieve their objectives. A key influencing factor in this matter is the monthly adspend.

5Do you offer guarantees?

Any agency offering guarantees is a red flag, because there is no certainty in any form of marketing. The success of a campaign depends upon the skills and experience of the marketer, the time dedicated to the campaign, and factors under your control, such as adspend, conversion rate and service levels.

6What packages do you offer?

Every industry and business is different, and we do not group our services into packages. We evaluate your specific objectives, together with your budget, and structure our services to help you achieve those objectives.

7How can you evaluate a digital agency?

In the absence of a physical product to assess, we suggest you consider the following:

  • Is the agency a Google Partner?
  • Ask the agency to show you its Google and Facebook ad performance (both easy accessible).
  • Does the agency operate on a month-to-month performance basis? No agency confident about its performance would require a minimum contract period.
  • Ask the agency for some of its clients’ contact details. Contact the clients directly, and ask their opinion of the people, as well as the service they experienced.