Frequently Asked Questions

Frequently Asked Questions


1How much does advertising on Google or Facebook cost?

When working with a professional agency, your ad spend is an investment not an expense. We operate on a month-to-month performance basis and each client’s monthly spend is determined by the monthly budget set with us in advance. Our objective is to get a client's campaign to the point where it is profitable, so that his business can grow exponentially. On average, our clients start to see a return on investment in under 2 months.

2Where is my money spent / what are your fees?

We have 3 types of fees:

  • Advertising
  • Monthly Services
  • Ad hoc (includes Development).

Monthly services and Ad hoc fees are fixed, depending on the specific requirements of your business. Our Ad spend fees work on a sliding scale and are a percentage of your Ad spend, which decreases as your spend increases. Once you provide us with your monthly advertising budget, our expert marketers determine the most optimal split across the various digital platforms, based on your objective.

3Do you offer SEO packages?

SEO refers to the process of improving your website’s organic ranking on search engines. There are several factors that determine your website’s organic ranking:

  1. Architecture: how the site was built & its responsiveness
  2. Content: the relevance of the words
  3. Html: its structure and headings
  4. Trust: engagement, history and ad-weight
  5. Links: quality, text & number
  6. Personal: history of visitors, their country of origin etc &
  7. Social: the reputation of sharers and the number of shares

When we build a website we always optimise it for search engines. Services that improve your organic ranking include:

  • Targeted digital marketing campaigns;
  • Social Media posting and page management;
  • Website content / blog post creation; and
  • Website analyses and fixes.

We do not offer set packages. Each business is different and requires different services. Package deals often result in clients having to pay for services they aren’t receiving and are structured in such a way as to make this difficult to detect.

4Why is there a minimum monthly budget?

Our objective is to get you to the point where you are earning a profit on your monthly ad spend. Experience shows that it takes much longer to achieve return on investment from a low budget base. Many agencies take on clients, regardless of whether they think they will perform. We are very selective and do not accept clients who, in our opinion, will not achieve their objectives. A key influencing factor in this matter is the monthly ad spend.

5Do you offer guarantees?

Any agency offering guarantees is a red flag because there is no certainty in any form of marketing. The success of a campaign depends upon the skills and experience of the marketer, the time dedicated to the campaign and factors under your control such as ad spend, conversion rate and service levels.

6What packages do you offer?

Every industry and business is different and we do not group our services into packages. We evaluate your specific objectives, together with your budget and structure our services to help you achieve those objectives.

7How can you evaluate a digital agency?

In the absence of a physical product to assess, we suggest you consider the following:

  • Is the agency a Google Partner?
  • Ask the agency to show you its Google Performance and Facebook Ad Performance. (both easy accessible).
  • Does the agency operate on a month-to-month performance basis? No agency confident about its performance would require a minimum contract period.
  • Ask the agency for some of its clients’ contact details. Contact the clients directly and ask their opinion of the people and the service they experienced.


1How much does advertising on Google or Facebook cost?

When working with a professional agency, your ad spend is an investment not an expense. We operate on a month-to-month performance basis and each client’s monthly spend is determined by the monthly budget set with us in advance. Our objective is to get a client's campaign to the point where it is profitable, so that his business can grow exponentially. On average, our clients start to see a return on investment in under 2 months.

2Where is my money spent / what are your fees?

We have 3 types of fees:

  • Advertising
  • Monthly Services
  • Ad hoc (includes Development).

Monthly services and Ad hoc fees are fixed, depending on the specific requirements of your business. Our Ad spend fees work on a sliding scale and are a percentage of your Ad spend, which decreases as your spend increases. Once you provide us with your monthly advertising budget, our expert marketers determine the most optimal split across the various digital platforms, based on your objective.

3Do you offer SEO packages?

SEO refers to the process of improving your website’s organic ranking on search engines. There are several factors that determine your website’s organic ranking:

  1. Architecture: how the site was built & its responsiveness
  2. Content: the relevance of the words
  3. Html: its structure and headings
  4. Trust: engagement, history and ad-weight
  5. Links: quality, text & number
  6. Personal: history of visitors, their country of origin etc &
  7. Social: the reputation of sharers and the number of shares

When we build a website we always optimise it for search engines. Services that improve your organic ranking include:

  • Targeted digital marketing campaigns;
  • Social Media posting and page management;
  • Website content / blog post creation; and
  • Website analyses and fixes.

We do not offer set packages. Each business is different and requires different services. Package deals often result in clients having to pay for services they aren’t receiving and are structured in such a way as to make this difficult to detect.

4Why is there a minimum monthly budget?

Our objective is to get you to the point where you are earning a profit on your monthly ad spend. Experience shows that it takes much longer to achieve return on investment from a low budget base. Many agencies take on clients, regardless of whether they think they will perform. We are very selective and do not accept clients who, in our opinion, will not achieve their objectives. A key influencing factor in this matter is the monthly ad spend.

5Do you offer guarantees?

Any agency offering guarantees is a red flag because there is no certainty in any form of marketing. The success of a campaign depends upon the skills and experience of the marketer, the time dedicated to the campaign and factors under your control such as ad spend, conversion rate and service levels.

6What packages do you offer?

Every industry and business is different and we do not group our services into packages. We evaluate your specific objectives, together with your budget and structure our services to help you achieve those objectives.

7How can you evaluate a digital agency?

In the absence of a physical product to assess, we suggest you consider the following:

  • Is the agency a Google Partner?
  • Ask the agency to show you its Google Performance and Facebook Ad Performance. (both easy accessible).
  • Does the agency operate on a month-to-month performance basis? No agency confident about its performance would require a minimum contract period.
  • Ask the agency for some of its clients’ contact details. Contact the clients directly and ask their opinion of the people and the service they experienced.


1How much does advertising on Google or Facebook cost?

When working with a professional agency, your ad spend is an investment not an expense. We operate on a month-to-month performance basis and each client’s monthly spend is determined by the monthly budget set with us in advance. Our objective is to get a client's campaign to the point where it is profitable, so that his business can grow exponentially. On average, our clients start to see a return on investment in under 2 months.

2Where is my money spent / what are your fees?

We have 3 types of fees:

  • Advertising
  • Monthly Services
  • Ad hoc (includes Development).

Monthly services and Ad hoc fees are fixed, depending on the specific requirements of your business. Our Ad spend fees work on a sliding scale and are a percentage of your Ad spend, which decreases as your spend increases. Once you provide us with your monthly advertising budget, our expert marketers determine the most optimal split across the various digital platforms, based on your objective.

3Do you offer SEO packages?

SEO refers to the process of improving your website’s organic ranking on search engines. There are several factors that determine your website’s organic ranking:

  1. Architecture: how the site was built & its responsiveness
  2. Content: the relevance of the words
  3. Html: its structure and headings
  4. Trust: engagement, history and ad-weight
  5. Links: quality, text & number
  6. Personal: history of visitors, their country of origin etc &
  7. Social: the reputation of sharers and the number of shares

When we build a website we always optimise it for search engines. Services that improve your organic ranking include:

  • Targeted digital marketing campaigns;
  • Social Media posting and page management;
  • Website content / blog post creation; and
  • Website analyses and fixes.

We do not offer set packages. Each business is different and requires different services. Package deals often result in clients having to pay for services they aren’t receiving and are structured in such a way as to make this difficult to detect.

4Why is there a minimum monthly budget?

Our objective is to get you to the point where you are earning a profit on your monthly ad spend. Experience shows that it takes much longer to achieve return on investment from a low budget base. Many agencies take on clients, regardless of whether they think they will perform. We are very selective and do not accept clients who, in our opinion, will not achieve their objectives. A key influencing factor in this matter is the monthly ad spend.

5Do you offer guarantees?

Any agency offering guarantees is a red flag because there is no certainty in any form of marketing. The success of a campaign depends upon the skills and experience of the marketer, the time dedicated to the campaign and factors under your control such as ad spend, conversion rate and service levels.

6What packages do you offer?

Every industry and business is different and we do not group our services into packages. We evaluate your specific objectives, together with your budget and structure our services to help you achieve those objectives.

7How can you evaluate a digital agency?

In the absence of a physical product to assess, we suggest you consider the following:

  • Is the agency a Google Partner?
  • Ask the agency to show you its Google Performance and Facebook Ad Performance. (both easy accessible).
  • Does the agency operate on a month-to-month performance basis? No agency confident about its performance would require a minimum contract period.
  • Ask the agency for some of its clients’ contact details. Contact the clients directly and ask their opinion of the people and the service they experienced.