EMAIL

EMAIL

YOU’VE GOT MAIL

Getting the message across

Emailing is one of the oldest forms of digital marketing. However, this platform is evolving every day, and DMM is using our expert knowledge in advertising to reach your consumers in new, more exciting ways.


From adapting email formats to be more mobile friendly, to using emails with more contextual data, in real time.

Building your base

DMM builds and manages a subscriber database for your business, as well as collecting new and relevant data. Our full-service offering includes building responsive HTML newsletter templates, created by our designers and marketers, to have a high CTR (Click Through Rate), as well as writing engaging newsletter content.

WHAT IS EMAIL MARKETING

Your cheque is in the mail

In essence, every email you send a customer can be classified as email marketing, whether you’re sending out an ad, request for business, or soliciting sales and donations. However, email marketing should help to build loyalty, trust, and brand awareness.


With email marketing, you can reach target markets without the need for high production costs, or long lead times. By maintaining an email database that has been segmented based on several factors, including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria, you can reach your target market with ease.


Email marketing also allows you to personalise messaging. This helps promote trust and loyalty to a company, while also increasing sales.


The golden oldie

  • Email marketing is used by over 82% of the corporate industry, generating more than $1 200 000 in revenue (2014).
  • More than 53% of emails are opened on a mobile device, making it a very convenient platform to reach your audience.
  • 74% of marketers say targeted email personalisation increases customer engagement.
  • When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to Social Media or Direct Mail.

YOU’VE GOT MAIL

Getting the message across

Emailing is one of the oldest forms of digital marketing. However, this platform is evolving every day, and DMM is using our expert knowledge in advertising to reach your consumers in new, more exciting ways.


From adapting email formats to be more mobile friendly, to using emails with more contextual data, in real time.

Building your base

DMM builds and manages a subscriber database for your business, as well as collecting new and relevant data. Our full-service offering includes building responsive HTML newsletter templates, created by our designers and marketers, to have a high CTR (Click Through Rate), as well as writing engaging newsletter content.

WHAT IS EMAIL MARKETING

Your cheque is in the mail

In essence, every email you send a customer can be classified as email marketing, whether you’re sending out an ad, request for business, or soliciting sales and donations. However, email marketing should help to build loyalty, trust, and brand awareness.


With email marketing, you can reach target markets without the need for high production costs, or long lead times. By maintaining an email database that has been segmented based on several factors, including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria, you can reach your target market with ease.


Email marketing also allows you to personalise messaging. This helps promote trust and loyalty to a company, while also increasing sales.


The golden oldie

  • Email marketing is used by over 82% of the corporate industry, generating more than $1 200 000 in revenue (2014).
  • More than 53% of emails are opened on a mobile device, making it a very convenient platform to reach your audience.
  • 74% of marketers say targeted email personalisation increases customer engagement.
  • When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to Social Media or Direct Mail.

YOU’VE GOT MAIL

Getting the message across

Emailing is one of the oldest forms of digital marketing. However, this platform is evolving every day, and DMM is using our expert knowledge in advertising to reach your consumers in new, more exciting ways.


From adapting email formats to be more mobile friendly, to using emails with more contextual data, in real time.

Building your base

DMM builds and manages a subscriber database for your business, as well as collecting new and relevant data. Our full-service offering includes building responsive HTML newsletter templates, created by our designers and marketers, to have a high CTR (Click Through Rate), as well as writing engaging newsletter content.

WHAT IS EMAIL MARKETING

Your cheque is in the mail

In essence, every email you send a customer can be classified as email marketing, whether you’re sending out an ad, request for business, or soliciting sales and donations. However, email marketing should help to build loyalty, trust, and brand awareness.


With email marketing, you can reach target markets without the need for high production costs, or long lead times. By maintaining an email database that has been segmented based on several factors, including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria, you can reach your target market with ease.


Email marketing also allows you to personalise messaging. This helps promote trust and loyalty to a company, while also increasing sales.


The golden oldie

  • Email marketing is used by over 82% of the corporate industry, generating more than $1 200 000 in revenue (2014).
  • More than 53% of emails are opened on a mobile device, making it a very convenient platform to reach your audience.
  • 74% of marketers say targeted email personalisation increases customer engagement.
  • When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to Social Media or Direct Mail.