LINKEDIN

LINKEDIN

CAPITALISE ON CONNECTIONS

Marketing to a professional audience

LinkedIn is a unique social networking platform that takes advertising a step further with a targeting feature that’s designed to be more granular and specific. DMM’s growth-hacking marketers take this to their advantage to grow your customer base from an individual, gender, age, job function, and geographical basis.

WHAT IS LINKEDIN ADVERTISING?

Refined customer reach

LinkedIn’s highly targeted structure makes their Cost Per Click (CPC) a little higher than that of Facebook and Google AdWords. LinkedIn’s conversion rates are however better.

Your business can advertise either on a price per click model (PPC), or on a cost per impression (CPI) model. CPI refers to the number of times your ad is displayed, irrespective of clicks. You can set a daily budget, as well as the maximum amount you want to pay for each ad.

Results that work for you

  • LinkedIn’s lead generation potential is up to 277% higher than Twitter and Facebook.
  • Of the five major social media networks, LinkedIn is the most effective in terms of generating B2B leads due to its fine targeting abilities.
  • LinkedIn’s Lead Gen Forms make the propensity for conversion via mobile phone even easier.

CAPITALISE ON CONNECTIONS

Marketing to a professional audience

LinkedIn is a unique social networking platform that takes advertising a step further with a targeting feature that’s designed to be more granular and specific. DMM’s growth-hacking marketers take this to their advantage to grow your customer base from an individual, gender, age, job function, and geographical basis.

WHAT IS LINKEDIN ADVERTISING?

Refined customer reach

LinkedIn’s highly targeted structure makes their Cost Per Click (CPC) a little higher than that of Facebook and Google AdWords. LinkedIn’s conversion rates are however better.

Your business can advertise either on a price per click model (PPC), or on a cost per impression (CPI) model. CPI refers to the number of times your ad is displayed, irrespective of clicks. You can set a daily budget, as well as the maximum amount you want to pay for each ad.

Results that work for you

  • LinkedIn’s lead generation potential is up to 277% higher than Twitter and Facebook.
  • Of the five major social media networks, LinkedIn is the most effective in terms of generating B2B leads due to its fine targeting abilities.
  • LinkedIn’s Lead Gen Forms make the propensity for conversion via mobile phone even easier.

CAPITALISE ON CONNECTIONS

Marketing to a professional audience

LinkedIn is a unique social networking platform that takes advertising a step further with a targeting feature that’s designed to be more granular and specific. DMM’s growth-hacking marketers take this to their advantage to grow your customer base from an individual, gender, age, job function, and geographical basis.


WHAT IS LINKEDIN ADVERTISING?

Refined customer reach

LinkedIn’s highly targeted structure makes their Cost Per Click (CPC) a little higher than that of Facebook and Google AdWords. LinkedIn’s conversion rates are however better.

Your business can advertise either on a price per click model (PPC), or on a cost per impression (CPI) model. CPI refers to the number of times your ad is displayed, irrespective of clicks. You can set a daily budget, as well as the maximum amount you want to pay for each ad.

Results that work for you

  • LinkedIn’s lead generation potential is up to 277% higher than Twitter and Facebook.
  • Of the five major social media networks, LinkedIn is the most effective in terms of generating B2B leads due to its fine targeting abilities.
  • LinkedIn’s Lead Gen Forms make the propensity for conversion via mobile phone even easier.